Product Marketing Manager - Digital

  • Location

    Sydney

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Contact:

    Suzannah Miller

  • Contact email:

    [email protected]

  • Contact phone:

    0434416874

  • Job ref:

    713315

  • Published:

    30 days ago

  • Expiry date:

    2021-05-11

My client is a  highly successful, established startup who are currently looking for a Digital Product Marketing Manager.  This is a newly created role reporting directly into the CEO.
  
The main focus of the role is to help launch a brand new product to market with the aim of helping customers scale their online businesses more effectively. 
  
Key responsibilities include:
  
  • Develop a deep understanding of product, customer, target verticals and value proposition
  • Develop and execute the product positioning statement, utilising insights and key metrics
  • Create and maintain presence on major review sites such as Capterra, Shopify and G2Crowd
  • Develop a partner training program and provide partner marketing materials
  • Manage all website content to position product with key targets, including product messaging, features, campaigns
In order to be considered for this role, you will be an experienced hands-on product marketing manager with a track record in managing successful digital product launch campaigns and be able to give examples of your success and impact.  You will have the ability to write impactful content and position it in front of the right audiences.  You will set goals and KPI’s and report on these.  It is also important you have experience identifying and exploiting opportunities for growth as well as be an excellent storyteller with killer communication skills.
  
This is a rare opportunity to launch and take ownership of a brand new product and new market opportunity with huge growth potential.  You will also be part of a world class team who are highly collaborative.  There is a flat organisational structure in which you are empowered to create your own success.  You will enjoy excellent perks and benefits and be remunerated very well.  Experience within marketing automation or email marketing software will be highly regarded. Role can also be 100% remote if you prefer
  
If this sounds like you and you have solid digital product marketing experience, please apply today.  For more information, please contact me on [email protected]