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Marketing Analytics Manager

  • Location

    Sydney

  • Sector:

    e-Commerce

  • Job type:

    Permanent

  • Salary:

    $90k-110K Package

  • Contact:

    Lauren

  • Contact email:

    lauren@becomesydney.com.au

  • Job ref:

    205535

  • Published:

    8 days ago

  • Expiry date:

    2019-11-05

Global full-service agency is looking for a Data & Insights Manager to join their newly formed e-commerce division in support of their biggest client, a leading international retailer, to drive ROI. 

As a Data & Insights Manager your role is to work closely with the client and digital marketing teams to extract, analyse and report on consumer purchase journey data in order to increase conversions and overall campaign performance. 

Responsibilities:

-Campaign performance analysis across several platforms, including GA360, Adobe Analytics and SAP Hybris 
 
-Efficiently gathering and assessing data and web analytics, finding commercial and consumer trends, themes upon which you can build key insights and recommendations
 
-Measuring reporting and optimising digital media campaigns whilst building a solid understanding of clients’ market and products
 
-Autonomously undertake the analysis, curation and presentation of large data sets into meaningful and logical recommendations that can be digested by and applied to clients’ business

-Measurement frameworks, deterministic progression, audience taxonomy and demographic profiles, data layering, tagging (auditing and debugging), tracking pixels, data onboarding, dashboard building, information architecture mapping, automated reporting etc.


-Effectively communicate findings and contribute to client meeting/ presentations

Requirements:

-5+ years in digital marketing analytics and ecommerce knowledge highly preferred 

-Hands-on experience with the following platforms/tools: Adobe Analytics, Google Analytics and Adwords, DCM, GA360, Tag Manager, SAP Hybris, Facebook Ad Manager and Pixel, GG UTM, various CRMs, Advanced Excel, SQL and any basic coding (Javascript etc) 

-Very strong analytical and numerical skills

-Understanding of online advertising and performance marketing fundamentals and strategy
-Positive, detail-oriented, good communication and organisation skills 
 
If you are someone who truly loves analytics and its potential to transform both communications and business bottom lines, please send your CV through!