Digital Marketing Specialist

My client is a fast growing energy company who is looking for a sharp digital marketing specialist to strategise & execute marketing activities in line with the marketing and business strategy. 
Broad responsibilities will include managing the external company's website,  digital marketing initiatives such as social media, search campaigns (SEO, PPC, SEM), eDMs and CRM.
Digital Marketing Specialist responsibilities include:
  • Developing the website in line with business needs.
  • Use existing data to push their consumer loyalty program.
  • Manage paid advertising across Search, Social, Display and other lead gen channels.
  • Design and creation of sales and marketing material.
  • Marketing Automation (Email marketing activity for acquisition and retention)
  • Email marketing activity for acquisition and retention.
  • Social Media - improvement of Facebook and Instagram.
  • Website analytics. 
Project work and advisory support
  • Collaborating with business units to deliver best practice digital marketing.
  • Support of internal communications program to optimise messaging.
  • Integrate brand across all aspects of the business.
  • Producing material that is consistent with the brand, maintained and in line with the needs of the sales team.
  • Maintain and update website links and look. 
Knowledge, Experience and Skills
  • 3+ years Digital Marketing experience.
  • Advanced Microsoft Office.
  • Experience in Marketing automation.
  • Good knowledge of CRM systems. 
  • Experience in Wordpress, Adwords.
  • Outstanding communication both written & verbal.