Applying for a new role can be a daunting process. Our podcasts are here to make the process as seamless as possible, by providing you with the information and tools you need to land your next dream role. Hosted by our experienced Australia, Hong Kong and UK teams, we aim to help you stand out and showcase your ability and experience.
Listen to our latest podcast - using LinkedIn effectively
Almost every recruiter and hiring manager is using LinkedIn for their recruitment needs, so it is important to know how to use it effectively. Today’s podcast explores why it matters! We will cover how to stand out from the crowd and how to best use LinkedIn. As recruiters, we use it daily to find the top talent.
Important things to consider:
LinkedIn as a professional platform...
Have a profile to begin with, having just a CV is just not enough
LinkedIn is a professional platform, so your profile needs to be accurate and needs to best reflect what you have done in life
This is your chance and opportunity to really sell yourself
Make that first impression on why you should be hired over everybody else
Some companies may not read CV's but will go over your LinkedIn profile
Use of photos...
Represent your best self, no sunglasses, keep it a nice facial shot
Keep it simple, it should reflect you, but it still has to be professional
It doesn’t have to be a corporate photo but definitely no selfies, a decent picture is important
Ask yourself: Is it professional? Will it put people off? If it raises questions, hiring managers may look at your Facebook and Instagram
Keep your CV accurate...
The layout and ordering of CV's can often be quite messy
The start and finish dates need to be very clear, accurate and match your CV dates
Skills and keywords are important on your CV
LinkedIn is a search engine and to ensure you show up on searches, you need to use keywords on your profile
As recruiters, we use specific words to find you
Ensure if you have particular specialisations e.g. ad word certifications, eCommerce, digital marketing etc. that these are noted on your LinkedIn
What are your key strengths? This information should be in your opening summary
The more tech, tools and skills the better
Endorsements and recommendations...
You can ask other people to endorse you and your skills
Public endorsements can often be more effective than private references
Quality over quantity in terms of recommendations, especially if it’s a specific campaign, stand out as this really paints a picture for hiring managers
Specific recommendations are more real, more telling about a story
We do search on location, so ensuring your location is up to date is important
Be industry-specific e.g. Branding Account Manager
Are you open to opportunities? Do you reply?
You can include links to your portfolio or LinkedIn on your CV
Link to portfolio is up to date, ensure the link works and ensure the work presented is the latest copy of your work
Be pro-active and make meaningful connections...
LinkedIn is a networking site too, build a profile and make meaningful connections
Hiring managers will look at how good your network is, how many connections, how active are you?
No sharing rubbish on LinkedIn, posts that should go on Facebook should not go on LinkedIn necessarily
Consider, will your posts help you get hired?
Be pro-active on LinkedIn and share articles that are relevant
Always be genuine as there is a possibility your connection can lead somewhere
Keep it simple at the end of the day, quick summary of your achievements in that time and position
Draw us in to ensure we want to know more about you and your experience
Join the mini-communities, businesses and forums and interact with other people and peers
Being pro-active adds to the chance for you to stay on top of mind
Follow the bigger influencers – what are they talking about?
Shows that you're interested and knowledgeable with regards to your speciality
Keep it up-to-date, keep it accurate and keep it professional
Pay attention to keywords, skills and titles
Treat LinkedIn as a search engine
Add value, not always about taking, it is about giving too!
Just spam and share irrelevant information and articles
Treat LinkedIn like Facebook and Instagram, you can still show personality but in a professional manner
Over do it – finding balance and keeping it relevant